Practical notes on tracking competitors without turning it into a full-time job.
Enterprise competitive intelligence tools start at thousands of dollars a year. Here's what it actually takes to track competitors well without one, and where the DIY approach breaks down.
Tracking every competitor move is a waste of founder time before product-market fit. Here's a simple framework for deciding which signals actually matter this early.
Visualping, the Wayback Machine, RSS, browser extensions -- a rundown of the free tools for catching website changes, and the point at which each one stops being enough.
Enterprise competitive intelligence platforms are built for dedicated PMM teams, battlecard libraries, and annual contracts. Most small teams need something much simpler.
Pricing pages don't show up in Google Alerts or your RSS feeds. Here's how to actually catch a competitor's pricing change the day it happens, not weeks later.